Ask, Measure, Learn

Fülszöveg

-Alex "Sandy" Pentland, Professor, MIT
"The book skillfully takes readers on a journey from understanding^ I the concept of big data to deriving value from it"
-N. R. Narayana Murthy, Founder and Executive Chairman, Infosys
mm:
You can measure practically anything in the age of social media, but if you don t know what you're looking for, collecting mountains of data won't yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.
Authors Lutz Finger and Soumitra Dutta originally devised this system to help govern-j, ments and NGOs sift through volumes of data. With this book, these two experts provide ' business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations,... Tovább

Fülszöveg

-Alex "Sandy" Pentland, Professor, MIT
"The book skillfully takes readers on a journey from understanding^ I the concept of big data to deriving value from it"
-N. R. Narayana Murthy, Founder and Executive Chairman, Infosys
mm:
You can measure practically anything in the age of social media, but if you don t know what you're looking for, collecting mountains of data won't yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.
Authors Lutz Finger and Soumitra Dutta originally devised this system to help govern-j, ments and NGOs sift through volumes of data. With this book, these two experts provide ' business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.
LUTZ FINGER
Is a director of data analytics at Linkedln. He s also co-founder and former CEO of Fisheye Analytics, a media data-mining company whose proaucis support governments and various NGOs. such as the Organisation for Economic Co-operation and Development (OECD) and the International Olympic Committee, which was acquired by the WPP group.
^^^^^H^^l^'an authority on the impact of new technology on business, is the dean of the Samuel Curtis Johnson Graduate School of Management at Cornell University. Previously he was a Professor at INSEAD, a leading graduate business school. He is also co-founder and former Chairman of Fisheye Analytics.
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us $24.99 CAN $26.99
ISBN: 978-1-449-33675-2
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