Fülszöveg
"As the industrial society morphs into the information/network economy there is urgent
need for business people to acquire new perspectives and learn to operate with new rules if they want to survive and prosper. BLUR supplies both, and should be required reading for the millennium."
—WALTER B. WRISTON, FORMER CHAIRMAN AND CEO, CITIBANK
Speed. Intangibles, Connectivity,
As these three forces converge, every dimension of business behavior is being challenged to its core. If you think that business can be sustained by the old rules of mass production, segmented pricing, and stable organizations, you'll need to think again.
Welcome to the new economy—a world where the rate of change is so fast it's only a blur, where the clear lines distinguishing buyer from seller, product from service, employee from entrepreneur are disappearing. To profit from these revolutionary patterns of business, you need a dynamic guide to the new economy. You need BLUR.
In this groundbreaking book,...
Tovább
Fülszöveg
"As the industrial society morphs into the information/network economy there is urgent
need for business people to acquire new perspectives and learn to operate with new rules if they want to survive and prosper. BLUR supplies both, and should be required reading for the millennium."
—WALTER B. WRISTON, FORMER CHAIRMAN AND CEO, CITIBANK
Speed. Intangibles, Connectivity,
As these three forces converge, every dimension of business behavior is being challenged to its core. If you think that business can be sustained by the old rules of mass production, segmented pricing, and stable organizations, you'll need to think again.
Welcome to the new economy—a world where the rate of change is so fast it's only a blur, where the clear lines distinguishing buyer from seller, product from service, employee from entrepreneur are disappearing. To profit from these revolutionary patterns of business, you need a dynamic guide to the new economy. You need BLUR.
In this groundbreaking book, Stan Davis and Chris Meyer deliver more than a guided tour to these momentous shifts. They offer readers a working model to illustrate and benefit from the new rules of the connected economy, where advantage is temporary and nothing is fixed in time or space. Showcasing the practices of dozens of enterprises exploring the new frontiers of business—from Amazon.com to DreamWorks SKG to MBNA America—Davis and Meyer build a new framework for delivering and capturing value, evaluating success, developing strategy, and managing organizations in an economic world no longer determined by static measures of supply and demand.
BLUR provides a lens for bringing the emerging economic landscape into focus—a world in which change is constant; knowledge and imagination are more valuable than physical capital; products and
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