Media Ethics

Fülszöveg

"A solid text [with] a good selection of cases an involving narrative structure that gets students to think and coverage of a broad range of media topics."
Richard Alan Nelson, Louisiana State University
Media Ethics: Cases and Moral Reasoning, Fourth Edition uses commentaries and cases taken from actual media experiences to encourage media practitioners to think analytically and to improve ethical awareness.
Key Features
¦ Broad-based, distinctive case approach that offers a thought-provoking integration of ethical reasoning with real media events
¦ Comprehensive coverage of both timely issues and long-standing concerns— including social justice, privacy, and truth telling—that focuses on journalism, advertising, public relations, as well as entertainment
¦ A theoretical model that unifies the entire text and uncovers important steps in moral reasoning
New to the Fourth Edition
¦ Abundant new and updated cases—including Sexism and Hillary Clinton, NBC and the GM Pickup,... Tovább

Fülszöveg

"A solid text [with] a good selection of cases an involving narrative structure that gets students to think and coverage of a broad range of media topics."
Richard Alan Nelson, Louisiana State University
Media Ethics: Cases and Moral Reasoning, Fourth Edition uses commentaries and cases taken from actual media experiences to encourage media practitioners to think analytically and to improve ethical awareness.
Key Features
¦ Broad-based, distinctive case approach that offers a thought-provoking integration of ethical reasoning with real media events
¦ Comprehensive coverage of both timely issues and long-standing concerns— including social justice, privacy, and truth telling—that focuses on journalism, advertising, public relations, as well as entertainment
¦ A theoretical model that unifies the entire text and uncovers important steps in moral reasoning
New to the Fourth Edition
¦ Abundant new and updated cases—including Sexism and Hillary Clinton, NBC and the GM Pickup, Clinton-Gore's Electronic Highway, and Branch Davidians in Waco—that keep the text current
¦ Thoroughly revised discussion of public relations
Clifford G. Christians is director of the Institute of Communications Research and head of the Media Studies program at the University of Illinois at Urbana-Champaign.
Mark Fackler is chair of the Department of Communications at Wheaton College.
Kim B. Rotzoll is professor in the Institute of Communications Research at the University of Illinois at Urbana-Champaign. Vissza