Co-opetition (dedikált példány)

Fülszöveg

í The game of business changes constantly So should your business strategy. When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition means cooperating to create a bigger business "pie," while competing to divide it up. The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game. Co-opetition will revolutionize the way you play the game of business. "The idea of complementors is one of the least appreciated concepts in business-yet it is immensely valuable. This book does a real service by introducing it into our thought processes." -ANDREW S. GROVE, PRESIDENT AND CEO, INTEL... Tovább

Fülszöveg

í The game of business changes constantly So should your business strategy. When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition means cooperating to create a bigger business "pie," while competing to divide it up. The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game. Co-opetition will revolutionize the way you play the game of business. "The idea of complementors is one of the least appreciated concepts in business-yet it is immensely valuable. This book does a real service by introducing it into our thought processes." -ANDREW S. GROVE, PRESIDENT AND CEO, INTEL "Co-opetition is a terrific book!" -TOM PETERS "Game Theory, one of the great discoveries of this century, is finally shaking up the game of business...Co-opetition is a literary approach with a brilliance seldom found in accounts of business. An uncommon success." -LE MONDE "Fully accessible and interesting...The authors use game theory to create win-win situations among competitors, customers, and suppliers." -THE WALL STREET JOURNAL Vissza