Complete Publicity Plans

Fülszöveg

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Award-Winning Strategies, Forms, and Resources from a Top Publicist!
There's nothing like publicity to generate interest in a small business. The trick is to create materials distinctive enough to build the buzz that sets your products and services apart from the competition. Award-winning publicist Sandra Beckwith goes beyond other PR primers to reveal the mechanics of writing pitch letters and publicity kits that get attention—and keep it.
Streetwise'^ Complete Publicity Plans doesn't just explain how to put a plan together, it shows how to maximize results—and spread your message as far as possible!
Filled with sample forms, resources, and quick-to-implement ideas. Streetwise" Complete Publicity Plans provides easy-to-use tools for:
• Producing great press releases, pitch letters, press kits, Op-Ed pieces, and public service announcements.
• Developing relationships... Tovább

Fülszöveg

Sfféfr í'i.-v.-f I.: 1» •• I ' I I, • ,«!•.•:.• ti'i . I • V'U' ¦ J , I M',: r I I ' - I,'
mmmismiim

Award-Winning Strategies, Forms, and Resources from a Top Publicist!
There's nothing like publicity to generate interest in a small business. The trick is to create materials distinctive enough to build the buzz that sets your products and services apart from the competition. Award-winning publicist Sandra Beckwith goes beyond other PR primers to reveal the mechanics of writing pitch letters and publicity kits that get attention—and keep it.
Streetwise'^ Complete Publicity Plans doesn't just explain how to put a plan together, it shows how to maximize results—and spread your message as far as possible!
Filled with sample forms, resources, and quick-to-implement ideas. Streetwise" Complete Publicity Plans provides easy-to-use tools for:
• Producing great press releases, pitch letters, press kits, Op-Ed pieces, and public service announcements.
• Developing relationships with the press
• Building a list of media contacts
• Increasing exposure with print and electronic media
• Creating schedules and budgets
Sandra Beckwith is the owner of Beckwith Communications and has been an award-winning publicist for more than twenty years. Ms. Beckwith has managed public relations from both the corporate, and agency side, including positions with Burson-Marsteller, one of the world's largest public relations firms. She is the creator of The Do(o)Iittle Report and the author of Why Can't a Man Be More like a Woman? Ms. Beckwith has appeared on national television programs, such as CBS This Morning, The Mantel Williams Show, and National Public Radio; as well as publications such as the New York Times and the Wall Street Journal. Ms. Beckwith lives in Fairport, NY.
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