Crossing the Chasm

Fülszöveg

BUSINESS ECONOMICS / Management
Here is the bestselling guide that created a new game plan for marlceting in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marlting, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
"Before you set foot into the high-tech playing field, get your hands on Crossing the Chasm—m the fast-paced, hard-fought technology arena, it will definitely put the odds of winning in your favflt."
—William B. Lawson Sr., chairman and CEO, Lawson S
"Crossing the Chasm is no longer just the name of a great book—it has become a very effective management process. In venture capital, chasm management is a widely used boardroom tool for emerging technology companies. It works!"
—Joe Schoendorf, executive partner, Accel Partners
"Crossing the... Tovább

Fülszöveg

BUSINESS ECONOMICS / Management
Here is the bestselling guide that created a new game plan for marlceting in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marlting, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
"Before you set foot into the high-tech playing field, get your hands on Crossing the Chasm—m the fast-paced, hard-fought technology arena, it will definitely put the odds of winning in your favflt."
—William B. Lawson Sr., chairman and CEO, Lawson S
"Crossing the Chasm is no longer just the name of a great book—it has become a very effective management process. In venture capital, chasm management is a widely used boardroom tool for emerging technology companies. It works!"
—Joe Schoendorf, executive partner, Accel Partners
"Crossing the Chasm has contributed more to the art and science of high-tech marketing than any other book in the last decade. If you are not one of the thousands of businesses and universities incorporating the chasm insight into your operations, you have to be worried about your future."
—Tom Kendra, vice president. Worldwide Data Management Sales, IBM Software Group
GEOFFREY A. MOORE is chairman and founder of The Chasm Group, where he still actively consults, and serves as a venture partner at Mohr Davidow Ventures. He is the author of several bestselling books on high-tech markets: Inside the Tornado, The Gorilla Game, and Living on the Fault Line.
USA $17.95 / CANADA $27.50 Vissza