You Can't Teach a Kid to Ride a Bike at a Seminar

Fülszöveg

Even though traditional selling
techniques are still being taught in seminars and
pitched on late-night TV, people in sales today know
that such antiquated techniques simply don't work
anymore. Every sales prospect has heard the old
techniques countless times before, and indeed most
know what a salesperson is going to say even before
the presentation begins! That's why prospects can so
easily control a sales call—and destroy the salesper-
son's self-esteem in the process.
Prospects never control anyone who masters
David Sandler's revolutionary 7-step program for
top sales. In 1ou Can't Teach a Kid to Ride a Bike at
a Seminar, you learn to master each of the funda-
mental principles of the Sandler Selling System—
and how and when to use them.
Contrary to popular sales training, you don't
have to make presentations to everyone who will lis-
ten. You don't have to be subservient, forfeit your
self-respect, or fake enthusiasm about your product
or service. In fact,... Tovább

Fülszöveg

Even though traditional selling
techniques are still being taught in seminars and
pitched on late-night TV, people in sales today know
that such antiquated techniques simply don't work
anymore. Every sales prospect has heard the old
techniques countless times before, and indeed most
know what a salesperson is going to say even before
the presentation begins! That's why prospects can so
easily control a sales call—and destroy the salesper-
son's self-esteem in the process.
Prospects never control anyone who masters
David Sandler's revolutionary 7-step program for
top sales. In 1ou Can't Teach a Kid to Ride a Bike at
a Seminar, you learn to master each of the funda-
mental principles of the Sandler Selling System—
and how and when to use them.
Contrary to popular sales training, you don't
have to make presentations to everyone who will lis-
ten. You don't have to be subservient, forfeit your
self-respect, or fake enthusiasm about your product
or service. In fact, you don't have to be enthusiastic
at all. And you never have to lie! With this remark-
able guide in hand you will learn:
^ How to conquer the "selling dance" that always
occurs between salesperson and prospect
¦ How to condition yourself for a successful
career in sales, regardless of what you sell
> Why you can sell more if you're willing to
break the rules in professional selling
> Why the prospect should do most of the
talking
t How to "dummy up" when you're asked ques-
tions that you're not ready to answer
> Why the prospect can mislead you and what
you can do about it
> How to help prospects without becoming an
"unpaid consultant"
> How to learn and master the 7 steps of the
San dler 11S ubma rine11
> Why seminars are a quick fix that's good for
only a day or two, and how ongoing reinforce-
ment training is the key to success
> How to level the playing field to force
prospects to play fairly
t And much more
For the past twenty-five years, the unique
Sandler Selling System has been available only
through the Sandler Sales Institute in Stevenson,
Maryland, and its franchisees nationwide. Now this
invaluable book makes this exciting system available
to everyone who desires true satisfaction and success
in professional sales.
In the world of professional
selling, David H. Sandler,
founder of the Sandler Sales
Institute and creator of the
Sandler Selling System, was a
hunter and a killer. His
weapons were honesty and
wit, incisive intellect, and a fundamental grasp of
human nature. He died in 1995, but his legacy lives
on through the more than 170 Sandler Sales
Institute franchisees teaching the Sandler Selling
System throughout North America. Vissza