Decoding Strategy

Fülszöveg

Second Edition
Humans are curious by nature—we like to observe people in action—and we not only like to play games, but also to win.
With its central focus on observing management behaviour to predict likely future actions, this book explores the various ways and means of predicting competitor reaction by examining the actions and reactions of competing firms.
The approach adopted in this book is based on the premise that individual behaviour follows a line of action and reaction, thus creating a predictable pattern that resembles a set of moves akin to a game of chess. This pattern is termed a critical timeline.
Using real-time case studies of global companies in his book, Patrick A. McNutt demonstrates how the pattern embedded in each timeline offers a window into the strategic behaviour of companies as competitors in a game. These patterns are an integral part of decoding strategy—and winning!

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Fülszöveg

Second Edition
Humans are curious by nature—we like to observe people in action—and we not only like to play games, but also to win.
With its central focus on observing management behaviour to predict likely future actions, this book explores the various ways and means of predicting competitor reaction by examining the actions and reactions of competing firms.
The approach adopted in this book is based on the premise that individual behaviour follows a line of action and reaction, thus creating a predictable pattern that resembles a set of moves akin to a game of chess. This pattern is termed a critical timeline.
Using real-time case studies of global companies in his book, Patrick A. McNutt demonstrates how the pattern embedded in each timeline offers a window into the strategic behaviour of companies as competitors in a game. These patterns are an integral part of decoding strategy—and winning!

1
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¦i i; ¦ ^ i V : ' I
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In the cut-throat world of business, long-term strategy is continually changing. Upon close scrutiny, top business leaders and management can discern underlying patterns and trends in these strategic changes and moves. These patterns can be represented as critical timelines or CTLs.
Critical timelines identify patterns in a sequence of action and reaction moves that would otherwise be invisible to management. Much like a game of chess, management use the moves to signal their type. In order to make sense of these patterns, the author posits that individual management has a signature type that competitor firms need to detect in order to predict the next move in a sequence.
In this new edition of his book previously published under the title Game Embedded Strategy—Introducing Framework Tn=3 and GEMSfor Business Strategy, author and business strategy consultant Patrick A. McNutt argues that strategists should look more closely for patterns to isolate a strategy set from an evolving string of actions and reactions. Vissza