Directions 7/2011

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TABLE OF CONTENTS
04 CONTRIBUTORS TO THIS ISSUE
Meet some of the creative contributors to this issue of Directions — The Design
Hotels™ Magazine
06 SNAPSHOTS
Every member hotel has surprising, inspiring and exciting stories to tell.
The Snapshots section reveals some of the most striking ones.
27 THE UNEXPECTED EMBRACE
Made by Originals captures the essence of what all members of Design Hotels™
offer: experiences that can't be duplicated, crafted by people who have some-
thing unique to say. Dive into the worlds of our Originals.
42 YOUR NEIGHBOR ON THE OTHER SIDE
OF THE WORLD
The essential ingredient to any forward-thinking hotel in the 21st century is
local integration. A property deeply involved in the local scene serves as a focal
point for its entire neighborhood. The hotel becomes not just a place to stay,
but a gateway to a community.
50 STANDING TALL
For many travelers, the hunt for digital memories begins once they leave the
hotel. But what if the hotel itself was the prize? What if the hotel was an
architectural wonder so unique and arresting that you turned your camera
toward it instead of away from it?
58 UNCOMMONLY GOOD
New frontiers are definitely worth the effort that goes into discovering them.
Choose the unusual, the remote or the exotic and your efforts are rewarded a
thousand-fold with experiences that are as uncommon as they are spectacular.
64 THE CULTURE CLUB
In many of our hotels art is not simply utilized as background in the rooms or
lobby, but as a focal point. It can be a source of inspiration, controversy or
confusion - it really doesn't matter which, so long as it has the power to inspire
passion in its viewers.
+ Locator-The Design Hotels™ Portfolio featuring more than 200 hotels
in 120 destinations around the world.

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