Futurize your Enterprise

Fülszöveg

FUTURIZE YOUR ENTERPRISE
Business Strategy in the Age of the E-Customer
e-customers are changing your business.
Look at their faces on the cover of this book
(there are even more inside). They are real
people. They are e-customers with a message:
follow our lead. How to respond? In Futurize
Your Enterprise, renowned web strategist David
Siegel shows how your best strategy for future
success will be to grab your customers and hang
on tight!
Futurize Your Enterprise challenges you to
rethink your approach to the Web. It teaches
you how to harness the exponential power of
e-customers and take your business in new
directions. You'll see how leading-edge compa-
nies like Microsoft and Dell are now organized
around customer groups rather than products
and services. And, you'll conduct the six most
critical meetings in your company's history,
transforming your organization into one that
listens to customers in new ways.
Siegel shows that the Web isn't about hits,... Tovább

Fülszöveg

FUTURIZE YOUR ENTERPRISE
Business Strategy in the Age of the E-Customer
e-customers are changing your business.
Look at their faces on the cover of this book
(there are even more inside). They are real
people. They are e-customers with a message:
follow our lead. How to respond? In Futurize
Your Enterprise, renowned web strategist David
Siegel shows how your best strategy for future
success will be to grab your customers and hang
on tight!
Futurize Your Enterprise challenges you to
rethink your approach to the Web. It teaches
you how to harness the exponential power of
e-customers and take your business in new
directions. You'll see how leading-edge compa-
nies like Microsoft and Dell are now organized
around customer groups rather than products
and services. And, you'll conduct the six most
critical meetings in your company's history,
transforming your organization into one that
listens to customers in new ways.
Siegel shows that the Web isn't about hits,
eyeballs, or banner ads - it's about people doing
e-business together. Real people having real
conversations. When your employees join those
conversations, you tap into the same energy
source that fuels all the hot Internet start-ups.
Winning in the future means letting
e-customers change your company from the
outside in. You'll learn how to avoid the six
strategic traps that keep you from succeeding
online, why e-commerce is a false goal, and
(continued from front flap)
why the power of the Web lies in people, not
technology. You'll read a series of eye-opening case
studies that show exactly what it takes to go with
your customers in the direction they're headed.
Think the Internet Gold Rush is over? After
reading this book, you'll see that it's just getting
started! Futurize Your Enterprise takes you into
the year 2010, where e-customers will change
business and society in ways you can't imagine.
Whether your company has 100 or 100,000
employees, this exciting vision of the future will
guide you to success in the 21st Century. Vissza