Marketing

Fülszöveg

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This popular Handbook has been written for students undertaking their first fornaal course in nnarketing. The coverage of the subject matter is extensive, but the presentation has been condensed into the fornn of study notes for ease of comprehension. In this fifth edition the text has been thoroughly updated and includes new developments in retailing, service marketing, the application of computer technology and third world marketing. The direction of franchising, advertising and television in the 1990s, European marketing management and the implications of the single European market are also analysed.
Marketing will be of particular value to those studying for the Certificate and Diploma in Management Studies, BTEC National and Higher National Certificates and degree courses in Business Studies, as well as those preparing for the examinations of professional bodies such as the... Tovább

Fülszöveg

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M Jting ; ^
This popular Handbook has been written for students undertaking their first fornaal course in nnarketing. The coverage of the subject matter is extensive, but the presentation has been condensed into the fornn of study notes for ease of comprehension. In this fifth edition the text has been thoroughly updated and includes new developments in retailing, service marketing, the application of computer technology and third world marketing. The direction of franchising, advertising and television in the 1990s, European marketing management and the implications of the single European market are also analysed.
Marketing will be of particular value to those studying for the Certificate and Diploma in Management Studies, BTEC National and Higher National Certificates and degree courses in Business Studies, as well as those preparing for the examinations of professional bodies such as the CIM and CAM Foundation. Business practitioners will also find Marketing a useful reference book.
T! a aulhor
G B Giles is Senior Lecturer and Tutor in Marketing at the University of Kent, Canterbury. He has taught marketing to students from all over the world and also has considerable experience as a management consultant.
M & E Handbooks
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