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The Fascinating Story of Clif Bar's Maverick Founder, Gary Eriekson
"Best Horn Pop business in America" — Reader's Digest America's IOO Best
"Gary Eriekson realizes that businesses have tremendous power to harm or protect the natural world, our common home. I applaud the efforts of Gary and Clif Bar to develop business practices that promote an ethic of global responsibility."
— Mikhail S. Gorbachev, chairman, Green Cross International
"Gary Eriekson believes that doing good and doing business should go hand in hand. Raising the Bar tells the inspiring story of a scrappy company's battle to stay privately owned and to better its people, the community, and the planet in the process."
— Ben Cohen, cofounder, Ben Jerry's Ice Cream, and president, TrueMajority.org
"This is a beautiful book about courage, commitment, integrity, and vision. It is also a story that reminds us that one person does make a difference by leading the way through the inspiration of the heart."
— Julia...
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Fülszöveg
The Fascinating Story of Clif Bar's Maverick Founder, Gary Eriekson
"Best Horn Pop business in America" — Reader's Digest America's IOO Best
"Gary Eriekson realizes that businesses have tremendous power to harm or protect the natural world, our common home. I applaud the efforts of Gary and Clif Bar to develop business practices that promote an ethic of global responsibility."
— Mikhail S. Gorbachev, chairman, Green Cross International
"Gary Eriekson believes that doing good and doing business should go hand in hand. Raising the Bar tells the inspiring story of a scrappy company's battle to stay privately owned and to better its people, the community, and the planet in the process."
— Ben Cohen, cofounder, Ben Jerry's Ice Cream, and president, TrueMajority.org
"This is a beautiful book about courage, commitment, integrity, and vision. It is also a story that reminds us that one person does make a difference by leading the way through the inspiration of the heart."
— Julia Butterfly Hill, author, The Legacy of Luna
"Gary Erickson's story is sheer inspiration. Reading it makes you want to ride a bike up a high mountain, dust off your musical instrument and join a jazz band, or launch an outrageous company. This is a life manual masquerading as a business book."
— David Batstone, author, Saving the Corporate Soul
"In Raising the Bar, Gary Erickson's incredible journey raises our expectations of corporate America and most importantly our hope for a better world."
— Jeanne Rizzo, R.N., executive director, The Breast Cancer Fund
Jacket design by Leif Eric Arneson
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