General Managers in Action

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Focusing on the general manager's roles as instigator, priority-setter, integrator, and taskmaster. General Managers in Action provides a comprehensive overview of general management—and a s5mthesis of fundamental concepts such as strategy, planning, organizational structure, management systems and processes, and leadership—illustrated in practice with eighteen of the choicest cases developed at the Harvard Business School.
The cases, rich in administrative details, give telling accounts of general managers in a wide variety of industrial and national settings, and in companies facing all kinds of challenges, from turn-around to rapid growth. Cases range from in-depth portraits of well-known figures such as John Welch at General Electric, James Burke at Johnson & Johnson, and John Roll-wagen at Cray Research, to equally provocative... Tovább

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Focusing on the general manager's roles as instigator, priority-setter, integrator, and taskmaster. General Managers in Action provides a comprehensive overview of general management—and a s5mthesis of fundamental concepts such as strategy, planning, organizational structure, management systems and processes, and leadership—illustrated in practice with eighteen of the choicest cases developed at the Harvard Business School.
The cases, rich in administrative details, give telling accounts of general managers in a wide variety of industrial and national settings, and in companies facing all kinds of challenges, from turn-around to rapid growth. Cases range from in-depth portraits of well-known figures such as John Welch at General Electric, James Burke at Johnson & Johnson, and John Roll-wagen at Cray Research, to equally provocative accounts of general managers in charge of sub-units of Johnson & Johnson, Nike, Richardson-Vicks, and Lucky-Gold Star (Korea). The cases also illustrate many critical issues in strategic planning and general management, including acquisitions, corporate culture, corporate strategy, entrepreneurial management, international and multinational business, operational planning, and many more.
Offering a rich mix of theory and practical detail that brings difficult business challenges vividly to life. General Managers in Action is an ideal text for management seminars and MBA courses as well as an invaluable reference both for executives and for anyone who needs to understand general management and the major challenges that top executives face. Vissza