The Art and Science of Book Publishing

Fülszöveg

Herbert S.Baitey,Jr
The Art and Science of
Book Publishing
In this survey of current book pub-
lishing practice, a distinguished pub-
lisher discusses with authority and a
healthy freedom from preconcep-
tions every aspect of the editorial
and financial operations of the mod-
ern publishing house.
Herbert S. Bailey, Jr., the author,
has a great deal to contribute to this
field. He has been director of Prince-
I
ton University Press since 1954 and
has written and lectured on the prob-
lems and techniques of modern book
publishing.
Mr. Bailey presents first a thor-
ough introduction to the editorial,
production, and business activities
of publishing, introducing the people
who do the different jobs and ana-
lyzing their complex relations with
each other and with authors, agents,
and the general public. He then
turns to specific problems of publish-
ing practice on a somewhat more ad-
vanced level. Here he develops both
theory and empirical techniques for... Tovább

Fülszöveg

Herbert S.Baitey,Jr
The Art and Science of
Book Publishing
In this survey of current book pub-
lishing practice, a distinguished pub-
lisher discusses with authority and a
healthy freedom from preconcep-
tions every aspect of the editorial
and financial operations of the mod-
ern publishing house.
Herbert S. Bailey, Jr., the author,
has a great deal to contribute to this
field. He has been director of Prince-
I
ton University Press since 1954 and
has written and lectured on the prob-
lems and techniques of modern book
publishing.
Mr. Bailey presents first a thor-
ough introduction to the editorial,
production, and business activities
of publishing, introducing the people
who do the different jobs and ana-
lyzing their complex relations with
each other and with authors, agents,
and the general public. He then
turns to specific problems of publish-
ing practice on a somewhat more ad-
vanced level. Here he develops both
theory and empirical techniques for
(Continued on back flap)
(Continued from front flap)
decision making. Formulas and
other methods are provided for de-
termining policy in such vital areas
as pricing, advertising budgets, and
reprints. A helpful appendix pro-
vides technical material relating to
forms, schedules, and other impor-
tant matters in the production pro-
cess.
The Art and Science of Book Pub-
lishing is a useful book and one that
will be of interest both to people in
the field and to those in business and
in related communications fields. It
will, in addition, be helpful to young
people and others considering ca-
reers in book publishing. Vissza