How to argue and win every time

Fülszöveg

1 Do you want to know how to increase your
1 ai^uing ability, how to prepare and deliver an
argument, and how to argue successfully.
anywhere, any time? This book reveals all, with
much more besides. Packed with stories and
plenty of winning arguments for every situation.
leading lawyer Gerry Spence shares insights and
wisdom gleaned from a rich lifetime in and out of
the courtroom.
It is also a book with sweeping implications at its
heart. It proposes a new philosophy - that
winning is not what you think it is and that your
enemy's loss may be your loss as well.
Spence is America's leading trial lawyer, and has
never lost a criminal trial. He believes that we
were bom to make the winning argument, just as
we were bom to walk. But argument is an art as
well as a technique to be leamed. The winning
argument starts with a mindset, one that gives you
permission to argue freely even though argument
has been the forbidden fruit of your childhood.... Tovább

Fülszöveg

1 Do you want to know how to increase your
1 ai^uing ability, how to prepare and deliver an
argument, and how to argue successfully.
anywhere, any time? This book reveals all, with
much more besides. Packed with stories and
plenty of winning arguments for every situation.
leading lawyer Gerry Spence shares insights and
wisdom gleaned from a rich lifetime in and out of
the courtroom.
It is also a book with sweeping implications at its
heart. It proposes a new philosophy - that
winning is not what you think it is and that your
enemy's loss may be your loss as well.
Spence is America's leading trial lawyer, and has
never lost a criminal trial. He believes that we
were bom to make the winning argument, just as
we were bom to walk. But argument is an art as
well as a technique to be leamed. The winning
argument starts with a mindset, one that gives you
permission to argue freely even though argument
has been the forbidden fruit of your childhood.
Spence teaches you how to get beyond the fear and
to use this fear as your ally.
But delivering the wirming argument demands
polished technique. With his surefire programme
Spence instructs readers in the rules of the game
and provides the tools needed to achieve
successful results. To win, says Spence:
* Disarm an opponent by listening to the other
side of the argument
* Remember that words can be the most potent
of all weapons
* Decide when to argue and when not to argue
If you follow these rules, your argument will not
only be the winning argument, it will be unique
among all arguments.
Gerry Spence / the writeAnd
attorney, lives in Jackson Hole, Wyoming., He has never lost a criminal trial and his notable cases,-including the Karen Silkwood and Randy ^y€aver trials, number in the hundreds. His most ri^Uit book. From Freedom to Slavery, has become itfv"'® underground bestseller and his other books, include Gunning for Justice, Of Murder and Madness, Trial by Fire, and Wish Justice for None.
xriL/ P ^
ACCOjvi^ju^G TO GtivKl SI
1 Everyone is capable of making the
, winning «nrgument. - r, ^
2 Wil li ling is gelling what we want, which also means helping others to get what
, they want. - t . ~
J 3 Learn that words are a weapon, and can be used hostilely in-combat.
4 Know that there is always a flrfrante^^'to delivering the truth.
. 5 Assault is not an argument.
6 Use fear as an ally in public speaking or in argument. Learn to convert its energy.
7 Let emotions show and don't discourage passion.
8 Don't be blinded by brilliance,
9 Learn to speak with the body. The body sometimes speaks more powerfully than words.
20 Know that the enemy is not the person
' with whom we are engaged in a filing argument but the vision within ourselves.
Vissza