Good Ethics - Good Business

Fülszöveg

GOOD ETHICS EQUALS GOOD BUSINESS
If you are in business to make a profit — arid who isn't — then you need to give thought to the ethics of your business. Ethics doesn't just apply to huge companies with million-dollar accounts; small businesses can benefit from implementing an ethical program too. An ethical approach to business promotes trust: between a business and its customers as well as between employers and employees. That trust creates better employee relations, satisfied customers, and a company respected in the community — which all contribute to greater success — both financial and personal.
This book will help you analyze your own business ethics and those of your employees, colleagues, and suppliers. It encourages you to probe and define your ethics by discussing these topics:
• How to develop a code of ethics
• The importance of leadership
• Owner/management responsibility
• Advertising ethics
• Introducing and maintaining your ethics program
• Measuring your... Tovább

Fülszöveg

GOOD ETHICS EQUALS GOOD BUSINESS
If you are in business to make a profit — arid who isn't — then you need to give thought to the ethics of your business. Ethics doesn't just apply to huge companies with million-dollar accounts; small businesses can benefit from implementing an ethical program too. An ethical approach to business promotes trust: between a business and its customers as well as between employers and employees. That trust creates better employee relations, satisfied customers, and a company respected in the community — which all contribute to greater success — both financial and personal.
This book will help you analyze your own business ethics and those of your employees, colleagues, and suppliers. It encourages you to probe and define your ethics by discussing these topics:
• How to develop a code of ethics
• The importance of leadership
• Owner/management responsibility
• Advertising ethics
• Introducing and maintaining your ethics program
• Measuring your success
Worksheets and checklists are included to help you develop your personal ethics program, and case studies are presented to help you and your employees explore how you would handlé somé of the many types of ethical dilemmas that can arise in business.
About the author
Jacqueline Dunckel has over 25 years' experience in the com-munications field. She runs Speech Development Consultants Ltd., a Calgary-based company aimed at improving the skills of professionais. She is alsó the co-author of The Business Guide to Effective Speaking and The Business Guide to Profitable Customer Relations and the author of Business Etiquette Today, three other popular titles in the Self-Counsel Series. Vissza