Foundations of Finance

Fülszöveg

FOUNDATIONS OF FINANCE:
The Logic and Practice ot l^mancial Management
Arthur J. Keown/David F. Scott, Jr./ John D. Martm/7. WiUiam Petty
In a changing world, the problems, techniques, and tools used in decision making may change, but the principles that guide financial managers remain the same. This timely text emphasizes the big picture, giving students the tools to adapt to change and to deal with future unforeseen problems long beyond their participation in a finance course.
The first book to answer the demand for a briefer, more streamlined approach to corporate finance, FOUNDATIONS OF FINANCE:
• Introduces the nine fundamental axioms of finance in the first chapter, which then appear throughout the text as Back to the Fundamentals inserts in every chapter. This integrated view of finance makes learning techniques and tools much easier and allows students to make rational decisions long after the course had ended.
• Begins ethical coverage in the first chapter and... Tovább

Fülszöveg

FOUNDATIONS OF FINANCE:
The Logic and Practice ot l^mancial Management
Arthur J. Keown/David F. Scott, Jr./ John D. Martm/7. WiUiam Petty
In a changing world, the problems, techniques, and tools used in decision making may change, but the principles that guide financial managers remain the same. This timely text emphasizes the big picture, giving students the tools to adapt to change and to deal with future unforeseen problems long beyond their participation in a finance course.
The first book to answer the demand for a briefer, more streamlined approach to corporate finance, FOUNDATIONS OF FINANCE:
• Introduces the nine fundamental axioms of finance in the first chapter, which then appear throughout the text as Back to the Fundamentals inserts in every chapter. This integrated view of finance makes learning techniques and tools much easier and allows students to make rational decisions long after the course had ended.
• Begins ethical coverage in the first chapter and carries it throughout with Ethics in Financial Managementboy.es. Examples of ethical dilemmas in finance are present-, ed, with emphasis placed on hard decisions and gray areas—urging students to think carefully about ethical choices.
• Stresses practical applications with Financial Management in Practice boxes placed throughout the text to bring concepts to life. These real-world examples make the text more interesting and help to unify theory and practice.
• Integrates coverage of international finance with International Financial Management boxes throughout the text in addition to the inclusion of a chapter dealing directly with international finance.
• Incorporates the use of financial calculators throughout, especially with respect to the representation of the time value of money. Calculator solutions appear in the margins where appropriate. Vissza