Leading Change

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A BUSINESS WEEK BESTSELLER!
"Leading Change is simply the best single work I have seen on strategy implementation."
—William C. Finnie Editor-in-Chief,5rrafegy & Leadership
"Leading Change provides valuable insights that will benefit any organization contemplating or undertaking major changes to position itself to compete successfully in the global marketplace today and into the twenty-first century."
—Stanley C. Gault Chairman ofthe Board,The GoodyearTire and Rubber Company
"Every business leader can profit from Kotter's thinking on change." —Larry Bossidy Chairman & CEO, AlliedSignal Inc.
A Dual Main Selection of tiie Executive Program ofthe hlewbridge Book Club
An Alternate Selection of the Book-of-the-Month Club International
Photo of John P. Kotter by Richard Chase
HARVARD BUSINESS SCHOOL PRESS
BOSTON, MA 02163 HTTP://WWW.HBSP.HARVARD.EDU

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Fülszöveg

I ¦ ( :

A BUSINESS WEEK BESTSELLER!
"Leading Change is simply the best single work I have seen on strategy implementation."
—William C. Finnie Editor-in-Chief,5rrafegy & Leadership
"Leading Change provides valuable insights that will benefit any organization contemplating or undertaking major changes to position itself to compete successfully in the global marketplace today and into the twenty-first century."
—Stanley C. Gault Chairman ofthe Board,The GoodyearTire and Rubber Company
"Every business leader can profit from Kotter's thinking on change." —Larry Bossidy Chairman & CEO, AlliedSignal Inc.
A Dual Main Selection of tiie Executive Program ofthe hlewbridge Book Club
An Alternate Selection of the Book-of-the-Month Club International
Photo of John P. Kotter by Richard Chase
HARVARD BUSINESS SCHOOL PRESS
BOSTON, MA 02163 HTTP://WWW.HBSP.HARVARD.EDU

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"The rate of change is not going to slow down anytime soon. If anything, competition in most industries will probably speed up even more in the next few decades." —from lead/ng Change
What will it take to bring your organization successfully into the twenty-first century? The world's foremost expert on business leadership distills twenty-five years of experience and wisdonn based on lessons he has learned from scores of organizations and businesses to write this visionary guide. The result is a very personal book that is at once inspiring, clear-headed, and filled with important implications for the future.
The pressures on organizations to change will only increase over the next decades. Yet the methods managers have used in the attempt to transform their companies into stronger competitors—total quality management, reengineering, right sizing,
continued on back flap
restructuring, cultural change, and turnarounds— routinely fall short, says Kotter, because they fail to alter behavior
Emphasizing again and again the critical need for leadership to make change happen, Leading Change provides the vicarious experience and positive role models for leaders to emulate. The book identifies an eight-step process that every company must go through to achieve its goal, and shows where and how people—good people—often derail.
Reading this highly personal book is like spending a day with John Kotter. It reveals what he has seen, heard, experienced,and concluded in many years of working with companies to create lasting transformation. The book is an inspirational yet practical resource for everyone who has a stake in orchestrating changes in their organization. In Leading Change we have unprecedented access to our generation's master of leadership.
ohn R Kotter,s
the Konosuke Matsushita Professor of Leadership at the Harvard Business School and a frequent speaker at top management meetings around the world. He is the author of six bestselling business books, including The Hew Ruies, Corporate Culture and Performance (with James L. Heskett), f\ Force for Change, and Power and Influence. He is the content expert for Realizing Change, an interactive CD-ROM program developed by Harvard Business School Publishing for use in organizations.
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Jacket design by Mike Fender and Hyun Kounne Photograph: Art Woife/Jony Stone images
HARVARD BUSINESS SCHOOL PRESS BOSTON, MA 02163 Vissza