The Lovemarks Effect

Fülszöveg

TOM PETERS
A the fulure beyond brands
xov
emarR/i
A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win.
How consumers feel about you—their emotional connection with you—is what determines success now. This emotional phenomenon—called the Lovemarks Effect by Kevin Roberts, CEO Worldwide of Saatchi Saatchi, Ideas Company —is changing everything from marketing to media, from product development to the ways companies are actually managed.
Roberts' first book, the ground-breaking Lovemarks: the future beyond brands, charted the way companies can connect emotionally with consumers at every level.
The response was immediate.
"Roberts is a persuasive spokesman for change."
E INTERNATIONAL HERALD TRIBUNE
"A philosophical challenge for i companies to change... Tovább

Fülszöveg

TOM PETERS
A the fulure beyond brands
xov
emarR/i
A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win.
How consumers feel about you—their emotional connection with you—is what determines success now. This emotional phenomenon—called the Lovemarks Effect by Kevin Roberts, CEO Worldwide of Saatchi Saatchi, Ideas Company —is changing everything from marketing to media, from product development to the ways companies are actually managed.
Roberts' first book, the ground-breaking Lovemarks: the future beyond brands, charted the way companies can connect emotionally with consumers at every level.
The response was immediate.
"Roberts is a persuasive spokesman for change."
E INTERNATIONAL HERALD TRIBUNE
"A philosophical challenge for i companies to change the world."
THE AUSTRALIAN
J The Lovemarks Effect Winning in the Consumer Revolution, is Roberts' follow-up book, but this time the voices we hear are the people who already know the potential and power of Lovemarks—inspirational consumers, owners, designers, marketers, and innovators.They show the impact of Lovemarks on their lives, their businesses, and their aspirations.
Together Lovemarks and The Lovemarks Effect show how companies can create loyalty for a lifetime.
"The men and women who love Benetton love it because they feel pan of something."
SILVANO CASSANO CEO, Benetton
"Most of all we base what we do on love and passion." LORENZO FLUXA Founder, Camper
978157687267352995 Vissza