Marketing

Fülszöveg

Marketing 2e is tiere!
.and its more than just a textbooi<
How does Oxfam fundraise in tlie difficult economic climate?
Why does s Russian ivieerkat have over 700,000 Facebook fans?
How does Sweden's alcohol monopoly increase public support without promoting alcohol consumption?
Do you want to know what really goes on in the world of marketing?
Then grab this opportunity to learn from real-life situations, and read about exciting campaigns from international organizations such as Innocent, Orange, HMV, and Oxfam. Experience first hand what top marketers actually do and how they tackle the decisions they have to make. Learn from top academics in the field who understand what you need to know to do well, both during your studies and beyond.
All this, and a wealth of extra resources including multiple-choice questions, worksheets and internet activities, accessed by visiting the Online Resource Centre clearly signposted throughout the book.
^H^ online resource centre... Tovább

Fülszöveg

Marketing 2e is tiere!
.and its more than just a textbooi<
How does Oxfam fundraise in tlie difficult economic climate?
Why does s Russian ivieerkat have over 700,000 Facebook fans?
How does Sweden's alcohol monopoly increase public support without promoting alcohol consumption?
Do you want to know what really goes on in the world of marketing?
Then grab this opportunity to learn from real-life situations, and read about exciting campaigns from international organizations such as Innocent, Orange, HMV, and Oxfam. Experience first hand what top marketers actually do and how they tackle the decisions they have to make. Learn from top academics in the field who understand what you need to know to do well, both during your studies and beyond.
All this, and a wealth of extra resources including multiple-choice questions, worksheets and internet activities, accessed by visiting the Online Resource Centre clearly signposted throughout the book.
^H^ online resource centre
Ss«^'' www.oxfordte)itbook5.co.uk/orc/baines2e/
Building on the tremendous success of the first edition, a range of fantastic new features have been added including:
> Tips and advice from marketing professionals on what they look for in a graduate.
> Downloadable author podcasts to help you learn on the go.
> A brand new chapter dedicated to not-for-profit and social marketing.
> Discover the latest exciting advances in new technology and the social web, and learn how to take advantage of these in a marketing context.
Don't take our word for it
'Marketing became my essential guide to revision, and' was fundamental to my exam success. A fantastic book for students to have.' RachaelSaffer, student, university yf Manchester
'With this 2nd edition, the authors continue to stay ahead of the field. In the textbook they take students beyond ¦ ' traditional approaches to think critically about current marketing Issues and the nature ofthe discipline, while the new on-line material, including links and cases enables readers to interact with the text in innovative and exciting ways.' Professor iVIichael Saren, Sctnooi of IVIanagement, University of Leicester
'; consider this to be the best marketing textbook for students new to marketing.' or Eiizabeth Jackson, Lecturer in international Marketing, Newcastle University
PAUL BAINES Is Reader in Marketing at Cranfield School of Management, Cranfield University. I
CHRIS FILL is the founder and Managing Director of Fill Associates, and formerly a Principal Lecturer at the University of Portsmouth.
KELLY PAGE is a Lecturer in Digital Media Marketing at Cardiff Business School. Vissza