MCI: Failure is not an Option

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Marketing/Business $16.95 U.S. ($2
c

MCI FAILURE
ISNOTANQP^TQP
MCh Failure fs Not an Option is a window on MCl's dramatic battle for survival and growth as it pried open the dodr to competition in the telecommunications industry compelling reading for anyone interested in what it takes to succeed. —Craig McCaw, President of Nextel Communications
/IfC/.- Failure Is Not an Option recounts MCl's fight for survival, taking on ATT (then the mightiest corporation in the world), shaking up federal regulatory agencies, and racing to raise desperately needed capital as it generated competition in an industry where consumers were denjed any choice of service for over fifty years. MCl's rise to success came just in time for it to lead the tefecommunications revolution and alter forever the American business landscape,
The story of MCI has many lessons to teach. In a compelling and easily accessible way it relates:
¦ how to deal with competitors -'
¦ how to increase market share... Tovább

Fülszöveg

Marketing/Business $16.95 U.S. ($2
c

MCI FAILURE
ISNOTANQP^TQP
MCh Failure fs Not an Option is a window on MCl's dramatic battle for survival and growth as it pried open the dodr to competition in the telecommunications industry compelling reading for anyone interested in what it takes to succeed. —Craig McCaw, President of Nextel Communications
/IfC/.- Failure Is Not an Option recounts MCl's fight for survival, taking on ATT (then the mightiest corporation in the world), shaking up federal regulatory agencies, and racing to raise desperately needed capital as it generated competition in an industry where consumers were denjed any choice of service for over fifty years. MCl's rise to success came just in time for it to lead the tefecommunications revolution and alter forever the American business landscape,
The story of MCI has many lessons to teach. In a compelling and easily accessible way it relates:
¦ how to deal with competitors -'
¦ how to increase market share
¦ how to raise money in the early years ^ ^ytr
¦ how to deal with regulation and change
¦ how to hire the right employees who will become your partners
¦ how to navigate through rapidly changing technology
¦ how to use advertising to create brand-name recognition
As the Brooklyn-born single mother of two small daughters, Lorraine Spurge began her career as a secretary and rose to the highest ranks of the investment banking firm, Drexel Burnham Lambert. There she raised more money for American businesses than any other woman on Wall Street—over $200 billion in growth-producing capital, for companies including MCI Communications. Time-Warner, Turner Broadcasting, Revlon, Mattel, Chrysler and United Airlines, to name a few.
Today Ms. Spurge is the founder, CEO and President of Spurge Ink!, a business com- ^ munications company. Her previous books ^ include Knowledge Exchange Business \ * ¦ Lnc/c/opei//a (editor-in-chief) and \
Portraits of the American Dream. In the ^ "X""' summer of 1998, she will launch a book on ' personal finance and career building called MCI Money. Clips based on her business advice Communi co\urr[n. Ask Lorraine. .uw



ISBN 1-888232-41-2 5 2 2 9 5> Vissza