On Speaking Well

Fülszöveg

RlíH-KENCE/PUBLIC SPEAKING
"Peggy Noonan packs a wallop of practical wisdom and insightful tips for rookie and veteran speechmakers alike this wee volume, written by one of this century's premier presidential speechwriters, will guide you correctly." —Forbes
For anyone who fears the thought of writing and giving a speech—^be it to business associates, or at a wedding—help is at hand. Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confident, persuasive speaker, demystifying topics including:
• Finding your own authentic voice
• Developing a text that interests you
• Aging the all-important first paragraph
• Using logic to move your audience
• Creating, developing, and reinventing the "core speech" for diverse audiences
• Strengthening your speech with a vftal element: humor
• Winnowing your thoughts down to the essentials
• Handling professional jargon, clichés, and the sound bite syndrome
• ReSPECTENG simplicity and CLARrrY—big ideas... Tovább

Fülszöveg

RlíH-KENCE/PUBLIC SPEAKING
"Peggy Noonan packs a wallop of practical wisdom and insightful tips for rookie and veteran speechmakers alike this wee volume, written by one of this century's premier presidential speechwriters, will guide you correctly." —Forbes
For anyone who fears the thought of writing and giving a speech—^be it to business associates, or at a wedding—help is at hand. Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confident, persuasive speaker, demystifying topics including:
• Finding your own authentic voice
• Developing a text that interests you
• Aging the all-important first paragraph
• Using logic to move your audience
• Creating, developing, and reinventing the "core speech" for diverse audiences
• Strengthening your speech with a vftal element: humor
• Winnowing your thoughts down to the essentials
• Handling professional jargon, clichés, and the sound bite syndrome
• ReSPECTENG simplicity and CLARrrY—big ideas need small words Presenting your speech in the best way
Collecting intellectual income—conserving your speech treasures
Breaking all the rules and still succeeding
Reading for inspiration—^how to use the excellence of others
Complete with lessons, tips and memorable examples. On Speaking Well shows us how to create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative how-to guide for anyone writing or giving a speech.
Peggy Noonan covers the political beat for Time, writes a monthly column for Good Housekeeping, and lectures extensively throughout the country. She has written speeches for Presidents Bush and Reagan, as well as Fortune 500 CEOs. She lives in New York with her son.
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Cover design © 1998 by Mary Ann Smith
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