Playing to Win

Fülszöveg

US$27.00/CAN$30.00
ARE YOU JUST PLAYING-OR PLAYING TO WIN?
Strategy is not complex. But it ts hard. It's hard because it forces people and organizations to make specific choices about their future—something that doesn't happen in most companies.
Now two of today's best-known business thinkers get to the heart of strategy-explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.
A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G's sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic... Tovább

Fülszöveg

US$27.00/CAN$30.00
ARE YOU JUST PLAYING-OR PLAYING TO WIN?
Strategy is not complex. But it ts hard. It's hard because it forces people and organizations to make specific choices about their future—something that doesn't happen in most companies.
Now two of today's best-known business thinkers get to the heart of strategy-explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.
A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G's sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—to play ciXidhow towin.
The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:
* What is our winning aspiration?
* Where will we play?
* How will we win?
* What capabilities must we have in place to win?
* What management systems are required to support our choices?
(Continued on back flap)
(Continued from front flap)
The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, SwiiFer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.
4.G. LAFLEY is the former Chairman of the Board, President, and Chief Executive Officer of Procter & Gamble. Under Lafley's leadership, P&G's sales doubled, its profits quadrupled, its market value increased by more than $100 billion, and its portfolio of billion-dollar brands—like Tide, Pampers, Olay, and Gillette-grew from 10 to 24. Today, Lafley consults on business and innovation strategy, advises on CEO succession and executive leadership development, and coaches experienced, new, and potential CEOs.
ROGER L MARTIN is Dean of the University of Toronto's Rotman School of Management and an adviser to CEOs on strategy, design, innovation, and integrative thinking. In 2011, Roger was named by ThinkersSO as the sixth top management thinker in the world. This is his eighth book; he also contributes regularly to Harvard Business RevieWy the Financial Times, and the Washington Post, among others.
JACKET DESIGN; JENNIFER HEUER
STAY INFORMED. JOIN THE DISCUSSION.
VISIT HBR.ORG/BOOKS
FOLLOW @HARVARDBIZ ON TWITTER
FIND us ON FACEBOOK, LINKEDIN, YOUTUBE, AND G00GLE+
management
"Playing to Win is the fruit of the partnership betweer) Lafley, the much-acclaimed chief executive of Procter Gamble until 2009, and his consultant Roger Martin whom Lafley describes as his 'strategy alter ego.' It promises to show readers the blueprint that made PG so successful under Lafley." —FINANCIAL TIMES
"Lafley and Martin have artfully combined two virtues that don't often mix: rigor and brevity. Winning strategy doesn't come from inspirational happy-talk; it comes from deeply substantive hard thinking, and they tell us how it's done, with many examples. The book is short, crisp, a pleasure to read." —FORTUNE.COIVI
"This Is a fascinating tale, featuring a cast of familiar brands, including Pampers, Tide, and Olay " —THE ECONOMIST
"Read their book. They, in turn, are sure to inspire you." —FORBES.COM
"The book offers many inside stories about how P&G tackled strategy in various arenas, including examples of when it failed. That gives an even more practical flavour to this practical look at strategy, from two savvy strategy practitioners." —THE GLOBE AND MAIL (CANADA)
"You're unlikely to find a more comprehensive guide to what strategy actually means and how to use it to your company's advantage."
-HP MAGAZINE (UK)
"The many stories from one of the biggest consumer goods firms in the world, with its many successes (and some failures too) along with the framework of the strategy to win, make this an interesting read."
—LIVEMINT.COM (INDIA)
" this book totally rocks. It's a triumph." -TOM KEENE, BLOOMBERG TV Vissza