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Fülszöveg

' Coca-Cola is the world's best-known brand, and perhaps the most quintessentlally American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns.
New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed.
Praise for
'Constance Hays has written a lively account of how the company reached this global status and an even more detailed account of how, in the late 1990s, it seemed to lose its way'
Sunday Times
'Coca-Cola no longer bestrides the world as it once did. The glory days are over The chain of events that led to this situation is nicely chronicled in this entertaining and well-researched book Anyone interested in the rise and fall... Tovább

Fülszöveg

' Coca-Cola is the world's best-known brand, and perhaps the most quintessentlally American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns.
New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed.
Praise for
'Constance Hays has written a lively account of how the company reached this global status and an even more detailed account of how, in the late 1990s, it seemed to lose its way'
Sunday Times
'Coca-Cola no longer bestrides the world as it once did. The glory days are over The chain of events that led to this situation is nicely chronicled in this entertaining and well-researched book Anyone interested in the rise and fall of great corporations - and especially the people trying to run them - will learn a lot from this book' Sunday Teiegraph
'Colourful and timely Constance Hays has produced a well researched and objective account of a business that now sells enough Coke to build a stack of crates that would almost reach Mars'
Daily Telegraph
'She tells us about the important stuff - the brand What Hays teaches us in this painstakingly researched book is simple: "It wasn't only about the taste It was about heartbreak'" ^^
I w books
New Statesman
ISBN 0-09-947257-0
9780099472575 Vissza