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USED IN COURSES AT MORE THAN 30
In this rich, fascinating—and surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day.
Trendsetters like Chase, Facebook, Google, Hillary for America, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Liber are seizing upon the power of big data to predict human behavior—including yours.
Why? Predictive analytics reinvents industries and runs the world. Read on to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections.
ERiC SIEGEL, PhD, is the
founder of Predictive Analytics World and executive editor of The Predictive Analytics Times. A former Columbia University professor, he is a renowned speaker, educator, and leader in the field.
Learn more: www.ThePredictionBook.com
"What Nate Silver did for polcer and politics, this does for everything else."
—David Leinweber,...
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Fülszöveg
USED IN COURSES AT MORE THAN 30
In this rich, fascinating—and surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day.
Trendsetters like Chase, Facebook, Google, Hillary for America, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Liber are seizing upon the power of big data to predict human behavior—including yours.
Why? Predictive analytics reinvents industries and runs the world. Read on to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections.
ERiC SIEGEL, PhD, is the
founder of Predictive Analytics World and executive editor of The Predictive Analytics Times. A former Columbia University professor, he is a renowned speaker, educator, and leader in the field.
Learn more: www.ThePredictionBook.com
"What Nate Silver did for polcer and politics, this does for everything else."
—David Leinweber, author of Nerds on Wall Street
"The Freakonomics of big data."
—Stein Kretsinger, founding executive, Advertising.com
"A deeply informative dive into a topic that is critical to virtually every sector of business today."
—Geoffrey Moore, author of Crossing the Chasm
"Moneyball for business, government, and healthcare."
—Jim Sterne, founder, eMetrics Summit
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