Fülszöveg
Principles g Marketing
Principles of Marketing: The European Edition is
developed from ICotler and Armstrong's Principles of Marketing, 7th edition. The European Edition retains the originál's strengths of comprehensive cover and rigour while being logicaJly restructured and rewritten to present marketing in a contemporary, European perspective.
John Saunders and Veronica Wong have combined forces with ICotler and Armstrong to produce a European edition whieh adds to the strength of the originál. With European examples and case studies and new multimédia PC-based support material', this must surely be a winning combination.
Professor Michael Baker, University of Strathelyde
Written in a lively and attractive style, it offers a thorough treatment of the various marketing topics. It is very complete and originál in its strueture. Professor Berend Wierenga, Erasmus University
It is totally comprehensive, creative, challenging and easy to read and use. I wül most definitely use it...
Tovább
Fülszöveg
Principles g Marketing
Principles of Marketing: The European Edition is
developed from ICotler and Armstrong's Principles of Marketing, 7th edition. The European Edition retains the originál's strengths of comprehensive cover and rigour while being logicaJly restructured and rewritten to present marketing in a contemporary, European perspective.
John Saunders and Veronica Wong have combined forces with ICotler and Armstrong to produce a European edition whieh adds to the strength of the originál. With European examples and case studies and new multimédia PC-based support material', this must surely be a winning combination.
Professor Michael Baker, University of Strathelyde
Written in a lively and attractive style, it offers a thorough treatment of the various marketing topics. It is very complete and originál in its strueture. Professor Berend Wierenga, Erasmus University
It is totally comprehensive, creative, challenging and easy to read and use. I wül most definitely use it myself and recommend it to my students and clients. Professor Malcolm McDonald, Cranfield University
Students willgreatly appreciate fmding lively examples that they can relate to, and working on cases from a known environment.
Professor Hans Mühlbacher, Universitat Innsbruck
It is casily the most comprehensive marketing tcxtbook that I have evcr seen. It is the lmok that I and ntany others have always been looking for.
Professor Jan-Benedict E M Steenkamp, Catholíc University of Leuven
This new edition is a joy to read. It blends excellence in strueture, content and flow with superb practical application using numerous rclcvant, topicai European examples. Readers are treated to a comprehensive coveráge of marketing principles, invigoratingly present ed with sparklingly clear examples. Professor Leslie de Chernatony, The Open University
I compliment the authors within this book and think it will be a major competitor on the European markét for marketing textbooks.
Professor Michel Wedel, University of Groningen
European students and tcaching staffnow have a comprehensive rangé of cases and examples to draw on. The text wilU in my view, become standard readingfor European students.
Professor Dávid Carson, University of Ulster, Chairman of the Marketing Education Group
I know this will be welcomed by the many students and teachers of marketing, both in the UK and in other European countries.
Norman Waite, Director of Education, Chartered Institute of Marketing
Philip Kotler, MSc (Chicago), PhD (MIT) Northwestern University.
Gary Armstrong, PhD (Northwestern) University of North Carolina at Chapel Hill.
John Saunders, BSc (Loughborough), MBA (Cranfield), PhD (Bradford), FBAM, FCIM, FRSA, Lough borough U n i ve rsity.
Veronica Wong, BSc, MBA (Bradford), PhD (Manchester Metropolitan), University of'Warvvick.
9780131659032
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