Re-imagine!

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m W 1« » * ¦¦ • « * NEW BUSINESS. NEW BOOK. Internationally bestselling author, master of business reinvention and management guru Tom '
Peters is back with a remarkable new book that
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7V I, I ,1 ¦'.¦i l-" ¦. H j-i A - i^.'.-. l-^t J
addresses today's new business order. Written in ^
Tom's inimitable style, with visionary design that I
sets out his new philosophy with extraordinary f fl
clari^^j^^^^urges all of us to do just that. * ,f
Explore Tom's DESTRUCTION IMPERATIVE, see \ |
how he predicts the DEATH OF BUREAUCRACY , |
and why he thinks BUSINESS IS COOL. We are . ^
invited to THINK BEAUTIFUL THINK WEIRD f j
and EMBRACE even more "change" than we ^ w
can imagine. ---------------
" Hats off to Scintillating Experiences Dreamketing .¦. Hot Words ~ Dramatic Difference .MMhWiiiiili^. Courage. And to hell with 'cubicle slavery'j and 'zero defects.' - | Dreams. Entirely new possibilities.'Incredible : f
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Fülszöveg

. I - ; r'
¦¦•I-; I,', t 'l! .


m W 1« » * ¦¦ • « * NEW BUSINESS. NEW BOOK. Internationally bestselling author, master of business reinvention and management guru Tom '
Peters is back with a remarkable new book that
f
¦ (,¦'. -hi ¦

7V I, I ,1 ¦'.¦i l-" ¦. H j-i A - i^.'.-. l-^t J
addresses today's new business order. Written in ^
Tom's inimitable style, with visionary design that I
sets out his new philosophy with extraordinary f fl
clari^^j^^^^urges all of us to do just that. * ,f
Explore Tom's DESTRUCTION IMPERATIVE, see \ |
how he predicts the DEATH OF BUREAUCRACY , |
and why he thinks BUSINESS IS COOL. We are . ^
invited to THINK BEAUTIFUL THINK WEIRD f j
and EMBRACE even more "change" than we ^ w
can imagine. ---------------
" Hats off to Scintillating Experiences Dreamketing .¦. Hot Words ~ Dramatic Difference .MMhWiiiiili^. Courage. And to hell with 'cubicle slavery'j and 'zero defects.' - | Dreams. Entirely new possibilities.'Incredible : f
' I DARE YOU TO GET INTO THE I DREAM BUSINESS THE 'INCREDIBLE i IMAGININGS' BUSINESS.1

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Tom Peters has once again redefined business thinking. He proclaims that "it is the foremost task - and responsibility - of our generation to re-imagine " Perceptive, provocative, inspiring ^ and truly forward-thinking, Tom's new business | bible, packed full of rules for reinvention, will f help all of us to - - on every level, r
Business's "best friend and worst nightmare." BusinessWeek on Tom Peters
L20.00
is
the most influential business thinker of our age and has been hailed as the guru of gurus of management.
His first book, In Search of Excellence, co-authored with Robert Waterman and published in 1982, was named the "greatest business book of all time" in a poll conducted by Bloomsbury Publishing in 2002. He followed that with A Passion for Excellence, co-authored with Nancy Austin, and a further string of international bestsellers including Thriving on Chaos, Liberation Management, The Tom Peters Seminar, The Pursuit of WOW! and The Circle of Innovation. His latest books include The Brand You50, The ProjectSO and The Professional Service FirmSO.
Tom has worked as a senior White House drug abuse adviser and been a partner at McKinsey & Co. He is a Fellow of the International Academy of Management, the World Productivity Association, the International Customer Service Association and the Society for Quality and Participation. Tom is also founder of tompeterscompany!, a global training and consulting organization that advises major clients including Asda, PriceWaterhouseCoopers, Rolls-Royce and Virgin Direct on organizational transformations in readiness for future changes.
Jacket images Lucy Johnson Vissza