Fülszöveg
Business
A NEW ERA -
IS COMING,
A NEW BATTLE
FOR THE MARKET HAS BEGUN
"Stories have always been the key moti-
vation in making a purchase, fixing a deal,
and raising one's level of effectiveness in
the world. We are seduced by stories,
even more than by quality or price. Apple
is the story of outlaw computing; FedEx is
the story of promises kept. In the future,
leaders will have to become storytellers
first and managers second. Rolf Jensen is
pointing the way to the future."
—Harriet Rubin
author of The Princessa: Machiavelli
for Women
"The Dream Society is a fresh new way to
look at the future and at how businesses
need to transform themselves in order to
prosper in the 21st century."
—Arnold Brown, noted futurist
Weiner, Edrich, Brown, Inc.
"We need a good story,
and we are willing to
pay for it," says futur-
ist Rolf Jensen in The
Dream Society. As
wealth and leisure
time increase, we seek
more meaning from
our material goods,
and our...
Tovább
Fülszöveg
Business
A NEW ERA -
IS COMING,
A NEW BATTLE
FOR THE MARKET HAS BEGUN
"Stories have always been the key moti-
vation in making a purchase, fixing a deal,
and raising one's level of effectiveness in
the world. We are seduced by stories,
even more than by quality or price. Apple
is the story of outlaw computing; FedEx is
the story of promises kept. In the future,
leaders will have to become storytellers
first and managers second. Rolf Jensen is
pointing the way to the future."
—Harriet Rubin
author of The Princessa: Machiavelli
for Women
"The Dream Society is a fresh new way to
look at the future and at how businesses
need to transform themselves in order to
prosper in the 21st century."
—Arnold Brown, noted futurist
Weiner, Edrich, Brown, Inc.
"We need a good story,
and we are willing to
pay for it," says futur-
ist Rolf Jensen in The
Dream Society. As
wealth and leisure
time increase, we seek
more meaning from
our material goods,
and our purchasing
decisions become emo-
tional rather than
rational ones. Jensen
defines six markets
that target our basic
emotional needs and
describes how leading
companies are profit-
ing from those markets
and how other compa-
nies can join them.
Vissza 
