The Numerati

Fülszöveg

Sil
"A highly readable and fascinating account of the number-driven world we now live in."
— WALL STREET JOURNAL
Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, shop with credit cards, and make calls on our cell phones. Companies like Yahoo! and Google are harvesting an average of 2,500 details about each of us every month. Who is looking at this information and what are they doing with it?
Journalist Stephen Baker explores these questions and provides us with a fascinating guide to the world we're entering—and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, voters, potential terrorists — even lovers. The imphcations are vast. Privacy evaporates. Our bosses can monitor our every move. Retailers can better tempt us to make impulse buys. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the... Tovább

Fülszöveg

Sil
"A highly readable and fascinating account of the number-driven world we now live in."
— WALL STREET JOURNAL
Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, shop with credit cards, and make calls on our cell phones. Companies like Yahoo! and Google are harvesting an average of 2,500 details about each of us every month. Who is looking at this information and what are they doing with it?
Journalist Stephen Baker explores these questions and provides us with a fascinating guide to the world we're entering—and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, voters, potential terrorists — even lovers. The imphcations are vast. Privacy evaporates. Our bosses can monitor our every move. Retailers can better tempt us to make impulse buys. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Entertaining and enlightening, The Numerati shows how a powerful new endeavor—the mathematical modeling of humanity—wdll transform every aspect of our lives.
"The Mumerati is a rare read, as enlightening as it is entertaining. It will change the
way you look at life." — ARIANNA HUFFINGTON, Huffinglon Post
STEPHEN BAKER has written for Business Week for over twenty years, covering Mexico and Latin America, European technology, and a host of other topics, including blogs, math, and outsourcing. He has also written for the Los Angeles Times, the Boston Globe, and the Wall Street Journal and is the coauthor of Blogspotting.net. Vissza