Strategic Electronic Marketing

Fülszöveg

strategic L1 ectron i C
Mnrkpting: Managing E-Busmess
Brad Alan Kleindl
Strategic Electronic Marketing by Brad Alan Kleindl takes a systems and relationships approach to exploring e-business marketing. The basic principles that underlie marketing are addressed along with a focus on how e-business marketing techniques will fundamentally change the traditional marketing process. Students can use this text to prepare them for careers in a rapidly chonging environment of non-linear, online, interactive advertising; new product development and distribution processes.
Check out the following features:
• Current Examples: Chapters begin with an overview, learning objectives, and an introductory vignette using current examples from business.
• Critical-Thinking Exercises: Opening vignettes and various examples throughout the chapters are followed by critical-thinking exercises called "Thinking Strategically."
• Definitions and nSites: Expanded definitions in clear,... Tovább

Fülszöveg

strategic L1 ectron i C
Mnrkpting: Managing E-Busmess
Brad Alan Kleindl
Strategic Electronic Marketing by Brad Alan Kleindl takes a systems and relationships approach to exploring e-business marketing. The basic principles that underlie marketing are addressed along with a focus on how e-business marketing techniques will fundamentally change the traditional marketing process. Students can use this text to prepare them for careers in a rapidly chonging environment of non-linear, online, interactive advertising; new product development and distribution processes.
Check out the following features:
• Current Examples: Chapters begin with an overview, learning objectives, and an introductory vignette using current examples from business.
• Critical-Thinking Exercises: Opening vignettes and various examples throughout the chapters are followed by critical-thinking exercises called "Thinking Strategically."
• Definitions and nSites: Expanded definitions in clear, understandable language appear throughout the text along with "nSites" features which build on text concepts.
• Variety of Exercises: End-of-chapter materials consist of key terms and concepts, review questions, Active Learning Exercises, and Internet exercises.
• Cases are featured throughout.
• Our internet site, kleindl.swcolleqe.com will have Internet Exercises, Interactive Quizzes, and hot topics along with an example of an Internet Marketing Plan. Vissza