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Strategic Thinking

Szerző
Hemel Hempstead
Kiadó: Prentice-Hall International Ltd
Kiadás helye: Hemel Hempstead
Kiadás éve:
Kötés típusa: Ragasztott papírkötés
Oldalszám: 237 oldal
Sorozatcím:
Kötetszám:
Nyelv: Angol  
Méret: 23 cm x 15 cm
ISBN: 0-13-852153-0
Megjegyzés: Fekete-fehér ábrákkal.
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STRATEGIC III
imiNKi;
provides a considered overview of the practical strengths and weaknesses of eight widely used approaches to strategic thinking. It illustrates both why and how a business can achieve the most effective organizational style and strategic focus for profitable ~ growth. Gordon Pearson relates the practice of strategic thinking to the main theoretical contributions of the past 25 years. The text relates strategy to the real business context and summarizes the key contextual issues. It provides many real world 'discussion cases' to encourage readers to work out practical problems, and advocates a contingency approach to strategic thinking rather than prescribing one best way in all situations.
Each chapter contains a brief discussion case which provides opportunities for role play and is a useful training aid to stimulate group discussion.
Strategic Thinking is written for all students on MBA, DMS and other post graduate and post experience management courses,... Tovább

Fülszöveg


STRATEGIC III
imiNKi;
provides a considered overview of the practical strengths and weaknesses of eight widely used approaches to strategic thinking. It illustrates both why and how a business can achieve the most effective organizational style and strategic focus for profitable ~ growth. Gordon Pearson relates the practice of strategic thinking to the main theoretical contributions of the past 25 years. The text relates strategy to the real business context and summarizes the key contextual issues. It provides many real world 'discussion cases' to encourage readers to work out practical problems, and advocates a contingency approach to strategic thinking rather than prescribing one best way in all situations.
Each chapter contains a brief discussion case which provides opportunities for role play and is a useful training aid to stimulate group discussion.
Strategic Thinking is written for all students on MBA, DMS and other post graduate and post experience management courses, including those for professional qualification"
Gordon FËarson has over 15 years strategic management experience and a PhD in industrial innovation, has written widely on strategic issues and now heads the Strategic and General Management Training and Consultancy Group at The Management Centre, Staffordshire Polytechnic.
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Gordon J. Pearson

Gordon J. Pearson műveinek az Antikvarium.hu-n kapható vagy előjegyezhető listáját itt tekintheti meg: Gordon J. Pearson könyvek, művek
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