Successful Business Writing

Fülszöveg

Whether you're just entering the job markét, or trying to advance in your chosen career, you can benefít from a crash course in SUCCESSFUL BUSINESS WRITING At somé time or another - and probably every day - you're going to have to write proposals, memos, letters, résumés, and speeches. This book will show you how to improve the job you do dramatically, and includes tips on: • How to make your ideas clear, logical, and persuasive; • How to avoid common spelling errors, grammatical mistakes, and clichés; • Writing good sales letters, with lots of examples; • How to write collection and dunning letters that will pay off; • Phrasing your inquiries clearly so that you get complete answers; • How to answer inquiries so that you bring in more business; • Effective replies to angry letter writers; • How to avoid three basic errors in memos, making yours into models of clarity; • Ideas for business communications that build good will; • How to write letters of reference and introduction,... Tovább

Fülszöveg

Whether you're just entering the job markét, or trying to advance in your chosen career, you can benefít from a crash course in SUCCESSFUL BUSINESS WRITING At somé time or another - and probably every day - you're going to have to write proposals, memos, letters, résumés, and speeches. This book will show you how to improve the job you do dramatically, and includes tips on: • How to make your ideas clear, logical, and persuasive; • How to avoid common spelling errors, grammatical mistakes, and clichés; • Writing good sales letters, with lots of examples; • How to write collection and dunning letters that will pay off; • Phrasing your inquiries clearly so that you get complete answers; • How to answer inquiries so that you bring in more business; • Effective replies to angry letter writers; • How to avoid three basic errors in memos, making yours into models of clarity; • Ideas for business communications that build good will; • How to write letters of reference and introduction, letters of sympathy and congratulations; • Six principles of good proposal writing, with examples of what to do and what to avoid; • How to write and deliver speeches and informál presentations; • How to present your experience in a persuasive résumé to make you look like the person they're looking for; • Preparing your business correspondence so that it looks businesslike; • And much more! Front cover design © 1985 by Howard Grossman Perigee Books are published by The Putnam Publishing Group Vissza