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Taken for a Ride

How Daimler-Benz Drove off with Chrysler

Szerző
New York
Kiadó: HarperBusiness
Kiadás helye: New York
Kiadás éve:
Kötés típusa: Ragasztott papírkötés
Oldalszám: 408 oldal
Sorozatcím:
Kötetszám:
Nyelv: Angol  
Méret: 20 cm x 14 cm
ISBN: 0-06-093448-4
Megjegyzés: Fekete-fehér fotókkal.
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Fülszöveg


BUSINESS ECONOMICS/Consolidation Merger
The INational Bestseller the Wall Street Journal called
"a convincing portrait a fascinating tale.'
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an American industrial icon. Taken Jor a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade—and in a new epilogue chart its chaotic aftermath.
"An excellent book."—Washington Post
"A fascinating, page-turning read."—Larry King, USA Today
"Filled with new^ information and gives a masterful portrait of all involved."—Barron's
"Superb."—Newsweek
Bill Vlasic is a reporter for the Detroit News and a former BusinessWeek correspondent. He lives in Birmingham, Michigan, with his wife and three children.
Bradley A. Stertz is an assistant managing editor for the... Tovább

Fülszöveg


BUSINESS ECONOMICS/Consolidation Merger
The INational Bestseller the Wall Street Journal called
"a convincing portrait a fascinating tale.'
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an American industrial icon. Taken Jor a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade—and in a new epilogue chart its chaotic aftermath.
"An excellent book."—Washington Post
"A fascinating, page-turning read."—Larry King, USA Today
"Filled with new^ information and gives a masterful portrait of all involved."—Barron's
"Superb."—Newsweek
Bill Vlasic is a reporter for the Detroit News and a former BusinessWeek correspondent. He lives in Birmingham, Michigan, with his wife and three children.
Bradley A. Stertz is an assistant managing editor for the Detroit News and a former reporter for the Wall Street Journal. He lives in Grosse Pointe, Michigan, with his wife and two children. Vissza
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