The Business of Tourism

Fülszöveg

This well-established best-seller is published in association with the ABTA National Training Board. It provides a basic understanding of the nature, structure and organisation of the tourist industry.
It examines the role of tourism in the economic development of a country and explores the relationship between public and private sector tourism. The operations of each part of the industry - tourist attractions, carriers, accommodation, tour operation, retailing, tourist offices and ancillary services - are described in detail. Often overlooked aspects of the industry receive attention, such as the role of tourist guides and the importance of insurance, foreign exchange and credit.
Each chapter has clear objectives, self-assessment questions and practical assignments, all of which will prove invaluable to BTEC and NVQ/SVQ travel and tourism students. Numerous photographs, maps and diagrams are included, making the text not only informative but entertaining as well.
What's new... Tovább

Fülszöveg

This well-established best-seller is published in association with the ABTA National Training Board. It provides a basic understanding of the nature, structure and organisation of the tourist industry.
It examines the role of tourism in the economic development of a country and explores the relationship between public and private sector tourism. The operations of each part of the industry - tourist attractions, carriers, accommodation, tour operation, retailing, tourist offices and ancillary services - are described in detail. Often overlooked aspects of the industry receive attention, such as the role of tourist guides and the importance of insurance, foreign exchange and credit.
Each chapter has clear objectives, self-assessment questions and practical assignments, all of which will prove invaluable to BTEC and NVQ/SVQ travel and tourism students. Numerous photographs, maps and diagrams are included, making the text not only informative but entertaining as well.
What's new about the fourth edition:
• completely up-to-date throughout
• includes a new section on hospitality and design in tourism
• a new chapter on visitor attractions and visitor management
• covers travel retailing and ancillary tourism services
• addresses the issues of the social and environmental impact of tourism on the receiving country
• contains an up-date on the airline industry which includes the latest guidelines by the Civil Aviation Authority (CAA).
About the author:
Christopher Holloway is Professor of Tourism Management at Bristol Business School, University of the West of England and Visiting Professor in Tourism Management at the University of Luton.
Also available: Tourism 2nd edition Rob Davidson 0 273 60129 6
Travel Geography
2nd edition Rosemary Burton 0 273 60203 9 Vissza