The Culture Map

Fülszöveg

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''Erin Me/er provides us with a brilliant guide to what all business
leaders need to know right now: How to succeed in managing
across the diverse cultural contexts of today's workplace!''
-MARSHALL GOLDSMITH, author of the New'Yoric Times and global bestseller What Got You Here Won't Get You There
WHETHER YOU WORK in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.
Even with English as a global language, it's easy to fall into cultural traps that endanger careers and sink deals. In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical... Tovább

Fülszöveg

.,¦1 ¦ I : ! iiI I I| . ' ' . i_^_ • . ¦ I •' I'.fhm'
''Erin Me/er provides us with a brilliant guide to what all business
leaders need to know right now: How to succeed in managing
across the diverse cultural contexts of today's workplace!''
-MARSHALL GOLDSMITH, author of the New'Yoric Times and global bestseller What Got You Here Won't Get You There
WHETHER YOU WORK in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.
Even with English as a global language, it's easy to fall into cultural traps that endanger careers and sink deals. In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.
ERIN MEYER is a professor at INSEAD, one of the world's leading international business schools. Her work focuses on how the world's most successful global leaders navigate the complexities of cultural differences in a multicultural environment. Living and working in Africa, Europe, and the United States prompted Meyer's study of the communication patterns and business systems of different parts of the world. Her work has appeared in Harvard Business Review, New York Times, and on CNN. In 2015 Erin was selected by the ThinkersSO On the Radar list as one of the world's up-and-coming business thinkers.
Follow her on Twitter @ErinMe/erlNSEAD • www.erlnmeyerxom Vissza