The Economics of Integrity

Fülszöveg

WHY DOES A SINGLE ATM WITHDRAWAL TAKE AN ENTIRE DAY TO PROCESS?
WHAT MAKES TOYOTA THE MOST TRUSTED CAR COMPANY AMONG CONSUMERS?
WHY IS ONE-QUARTER OF THE WORLD'S GOLD STORED IN THE FEDERAL RESERVE?
^ cclaimed journalist Anna Bernasek • answers these questions as she takes us on a colorful journey that reveals the deep layers of trust involved in even the simplest of transactions. With examples that range from milk to mortgages, Bernasek shows how integrity is in fact our greatest economic asset; it forms the invisible bedrock of our economy.
As the world emerges from the financial wreckage of 2008, the question facing nations, companies, and individuals is how to create widespread prosperity again. Understanding the roles that trust and integrity play in our daily lives and in the macroeconomy will force us to rethink the way we do business. In this "New Era of Responsibility," Bernasek's message is both essential and urgent, lloe Economics of Integrity is a book for our... Tovább

Fülszöveg

WHY DOES A SINGLE ATM WITHDRAWAL TAKE AN ENTIRE DAY TO PROCESS?
WHAT MAKES TOYOTA THE MOST TRUSTED CAR COMPANY AMONG CONSUMERS?
WHY IS ONE-QUARTER OF THE WORLD'S GOLD STORED IN THE FEDERAL RESERVE?
^ cclaimed journalist Anna Bernasek • answers these questions as she takes us on a colorful journey that reveals the deep layers of trust involved in even the simplest of transactions. With examples that range from milk to mortgages, Bernasek shows how integrity is in fact our greatest economic asset; it forms the invisible bedrock of our economy.
As the world emerges from the financial wreckage of 2008, the question facing nations, companies, and individuals is how to create widespread prosperity again. Understanding the roles that trust and integrity play in our daily lives and in the macroeconomy will force us to rethink the way we do business. In this "New Era of Responsibility," Bernasek's message is both essential and urgent, lloe Economics of Integrity is a book for our times.
ANNA BERNASEK'S writing on finance and the economy has appeared in the New York Times, the Washington Post, the International Herald Tribune, Fortune, Time, and AustraHa's Sydney Morning Herald. She has been a guest commentator on economics on CNN, CNBC, pubUc television, and National Public Radio. Bernasek divides her time between New York City and the east end of Long Island.
WWW.ANNABERNASEK.COM
Available from HarperCollins e-books
Jacket design by Mumtaz Mustafa
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ADVANCE PRAISE FOR Tbe Economics of Integrity
"Bernasek delivers an engaging and enlighteningjcmrn(^ into the roots of integrity, building a convincing case for why it is the bedrock of our economy. I learned a lot reading this book." -ROM B RAF MAN, author of Swflji;
"In an era of structured finance, nanotechnology, and complex business models, Anna Bernasek's timely, valuable, and highly readable book reminds us that the economy runs on something much simpler: trust." —DAN GROSS, senior editor, Newsweek, and author of Dumb Money
"When our businesses and markets operate with integrity we are able to create enormous wealth. Anyone interested in understanding what makes our economy work must have this on their bookshelf." —MARK ZANDI, chief economist, Moody's Economy.com
"In this fascinating little book, Anna Bernasek shows what delivering milk has in common with financial reform. The common thread? Both need mechanisms to ensure integrity. Her insights will stick with you long after you put the book down." —A LAN BLINDER, economist and co-director of Princeton's Center for Economic Policy Studies Vissza