The Lexus and the Olive Tree

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Writing with great clarity and broad understanding, Friedman has set the standard for books purporting to teach Globalization 101. -PUBLISHERS WEEKLY (STARRED REVIEW) ! The Lexus and the Olivé Tree- by the author of the classic From Beirut to ! Jerusalem-is the groundhreaking new book about globalization, the system that has replaced Cold War geopolitics as the defining force in world affairs today. • If the Cold War had been a sport, it would have been sumo wrestling; if globalization were a sport, it would be the hundred-meter dash-over and over and over. • The symbol of the Cold War was a wall, which divided everyone. The symbol of the globalization system is the World Wide Web, which unites everyone. • The defining document of the Cold War system was The Treaty. The defining document of the globalization system is The Deal. • If the defining anxiety of the Cold War was fear of annihilation by an enemy you knew all too well in a world that was fixed and stable, the defining... Tovább

Fülszöveg

Writing with great clarity and broad understanding, Friedman has set the standard for books purporting to teach Globalization 101. -PUBLISHERS WEEKLY (STARRED REVIEW) ! The Lexus and the Olivé Tree- by the author of the classic From Beirut to ! Jerusalem-is the groundhreaking new book about globalization, the system that has replaced Cold War geopolitics as the defining force in world affairs today. • If the Cold War had been a sport, it would have been sumo wrestling; if globalization were a sport, it would be the hundred-meter dash-over and over and over. • The symbol of the Cold War was a wall, which divided everyone. The symbol of the globalization system is the World Wide Web, which unites everyone. • The defining document of the Cold War system was The Treaty. The defining document of the globalization system is The Deal. • If the defining anxiety of the Cold War was fear of annihilation by an enemy you knew all too well in a world that was fixed and stable, the defining anxiety in globalization is fear of rapid change from an enemy you can't see, touch, or feel-a sense that your life can be changed at any moment by anonymous economic and technological forces. • During the Cold War, we reached for the hotline between the White House and the Kremlin-a symbol that we were all divided but at least the two superpowers were in charge. In the era of globalization, we reach for the Internet-a symbol that we are all connected but nobody is totally in charge. • In the Cold War, the most frequently asked question was "How big is your missile?" In globalization, the most frequently asked question is "How fast is your modem?" Vissza