The New Market Leaders

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The bestselling coauthor of The Discipline of Markét Leaders provides crucial new benchmarks for ranking businesses in the new economy and reveals the practical strategies that set winning companies apart from the pack. In the decade since the renowned business strategist Fred Wiersema first began research for his #1 bestseller, The Discipline of Markét Leaders, profound changes have transformed the business world. Ask most managers what's different in the new economy and they will teli you that markets are more crowded than ever, and that it is harder than ever to attract and retain customer attention. Our capacity to produce products and information has increased dramatically, creating a glut in the marketplace as more and more companies compete for the same customer. A momentous shift has occurred-we have, in effect, entered an age of customer scarcity. Increasingly, fresh role models are needed to determine just what it takes to succeed when customers are the most precious... Tovább

Fülszöveg

The bestselling coauthor of The Discipline of Markét Leaders provides crucial new benchmarks for ranking businesses in the new economy and reveals the practical strategies that set winning companies apart from the pack. In the decade since the renowned business strategist Fred Wiersema first began research for his #1 bestseller, The Discipline of Markét Leaders, profound changes have transformed the business world. Ask most managers what's different in the new economy and they will teli you that markets are more crowded than ever, and that it is harder than ever to attract and retain customer attention. Our capacity to produce products and information has increased dramatically, creating a glut in the marketplace as more and more companies compete for the same customer. A momentous shift has occurred-we have, in effect, entered an age of customer scarcity. Increasingly, fresh role models are needed to determine just what it takes to succeed when customers are the most precious resource. The New Markét Leaders delivers precisely that, by examining the exciting, often unorthodox companies dominating the markét and revolutionizing business. After tracking the performance of 5,000 companies worldwide over the past six years, Wiersema discovered that just a few hundred of them-the new markét leaders-exert tremendous influence on the growth and shape o.f the new economy. Wiersema offers totally new yardsticks for assessing a company's success. He explains why traditional measures, such as size of company or totál sales, are no longer adequate markers of a company's competitive prowess or future prospects. By providing new indexes for sales growth and Vissza