The Publicity Handbook

Fülszöveg

BUSINESS/PUBLIC RELATIONS
The reference book of choice for seasoned PR pros/* entrepreneurs, and beginners alik^
[ hether you work for a large corporation, a public relations agency, a smalt
company, or a tiny home-based business, The Publicity Handbook can help you
- ' develop strong news pegs and show you how to work effectively with journalists to create publicity worth thousands of dollars.
Based on more than 100 interviews with journalists and publicists from across the country, The Publicity Handbook provides tons of inside advice and tips from PR pros as well as plenty of examples of what to do in order to meet your publicity goals. A practical, step-by-step guide to media publicity, the book includes extensive checklists and a complete breakdown of sources and services available to publicists. You'll get hands-on, practical help with:
- Setting objectives and designing publicity plans.
Writing print, broadcast, Internet, and video releases; factsheets; and feature... Tovább

Fülszöveg

BUSINESS/PUBLIC RELATIONS
The reference book of choice for seasoned PR pros/* entrepreneurs, and beginners alik^
[ hether you work for a large corporation, a public relations agency, a smalt
company, or a tiny home-based business, The Publicity Handbook can help you
- ' develop strong news pegs and show you how to work effectively with journalists to create publicity worth thousands of dollars.
Based on more than 100 interviews with journalists and publicists from across the country, The Publicity Handbook provides tons of inside advice and tips from PR pros as well as plenty of examples of what to do in order to meet your publicity goals. A practical, step-by-step guide to media publicity, the book includes extensive checklists and a complete breakdown of sources and services available to publicists. You'll get hands-on, practical help with:
- Setting objectives and designing publicity plans.
Writing print, broadcast, Internet, and video releases; factsheets; and feature stories.
Winning access to and working successfully with journalists and broadcasters.
Getting photographs published to enhance your publicity.
Coordinating press conferences and media events.
Controlling crisis situations.
Plus, this newly revised edition of The Publicity Handbook includes up-to-the-minute information on Internet-based PR campaigns, including the latest tools, strategies, and methodologies as well as guidance on integrating the Internet into a traditional publicity mix.
You could spend years trying to find out what really works in publicity by trial and error, but why do it the hard way? The Publicity Handbook will arm you with everything you need to know to secure great publicity for your product, service, or yourself in clear, down-to-earth language.
About the Authors
David R. Yale is an award-winning marketing consultant who has held creative and marketing positions at Marketing & Publishing Associates, Lindenwold Fine Jewelers, and : Publishers Clearing House, where he was instrumental in establishing the company's on-line presence. He has written articles for hundreds of business publications, including Business Marketing, Business Strategies, Computer and Electronics Marketing, DM News, NEPA Hotline, The Newsletter on Newsletters, and Meetings & Conventions.
Andrew Carothers has more than 10 years' experience helping corporations, agencies, and nonprofits gain media exposure and increase shareholder value through the successful application of traditional and Internet-based PR/IR. The former director of Internet-based public relations for Autodesk, one of the largest software companies in the world and the leading design and digital content creation resource, Carothers currently serves as the director of corporate communications for IMind Education Systems, Inc.
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