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i ixK TIPPING POINT is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
"Undeniably compelling . . . terrifically rewarding."
—claire dederer, Seattle Times
"Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide."
—christopher hawthorne, San Francisco Chronicle
"As a business how-to. The Tipping Point is truly superior, brimming with new theories on the science of manipulation."
—aaron gell, Time Out
'ij-, al c o l m gladwell h& 'been a staff writer...
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Fülszöveg
i ixK TIPPING POINT is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
"Undeniably compelling . . . terrifically rewarding."
—claire dederer, Seattle Times
"Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide."
—christopher hawthorne, San Francisco Chronicle
"As a business how-to. The Tipping Point is truly superior, brimming with new theories on the science of manipulation."
—aaron gell, Time Out
'ij-, al c o l m gladwell h& 'been a staff writer at The New Yorker ?996. He is the author of TheTj^ping Point, Blink, Outliers, What the ^d David and Goliath. Piior-. Jo jCtoing The New Yorker, he was ^^^ shington Post. Glad^^vdftprn in England and gre\ Mives in NewYoi
$17.00 us i $20.50 can ISBN 978-0-316-34662-7
978031634662751700
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