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Institute of Marketing
J^Tti73 The Chartered
'Butterworth-Heinemann's CIM Coursebooks are an important learning aid and add value to the delivery of our marketing qualifications programmes. They are key to success for both assignment and exam-based courses, offering a logical
and clearly defined structure and content. The practical application and understanding of marketing theory and concepts are greatly enhanced by this highly recommended series of texts.'
Pat Mani, Manager, CIM Academy, Moor Hall, UK
'Here in Dubai, we have delivered CIM courses for the past five years and ten intakes. We have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reSding material as well as examination preparation.'
Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates 4
Butterworth-Heinemann's 2005/06 CIM Coursebooks are the only study materials endorsed by...
Tovább
Fülszöveg
d
w
Institute of Marketing
J^Tti73 The Chartered
'Butterworth-Heinemann's CIM Coursebooks are an important learning aid and add value to the delivery of our marketing qualifications programmes. They are key to success for both assignment and exam-based courses, offering a logical
and clearly defined structure and content. The practical application and understanding of marketing theory and concepts are greatly enhanced by this highly recommended series of texts.'
Pat Mani, Manager, CIM Academy, Moor Hall, UK
'Here in Dubai, we have delivered CIM courses for the past five years and ten intakes. We have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reSding material as well as examination preparation.'
Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates 4
Butterworth-Heinemann's 2005/06 CIM Coursebooks are the only study materials endorsed by CIM. Carefully structured to link directly to the CIM syllabus, the Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course!
The Coursebook
• Reviewed and approved by The Chartered Institute of Marketing
• Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the syllabus
• Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory
• Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
MarketingOnline
Interactive, flexible and accessible any time, any place, MarketingOnline is a unique online learning resource designed specifically for CIM students.
Marketing Management in Practice is written by John Williams, who teaches and researches at Sheffield Hallam University and is an external examiner; and Tony Curtis, CIM Senior Examiner for the Marketing Management in Practice module, and Senior Lecturer in Marketing, Plymouth Business School.
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