Unleashing the Killer App

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Strategy/Technology A BUSINESS WEEK BESTSELLER "A practical and persuasive guide that focuses on how all businesses, even risk-averse old-line organizations, have an opportunity 'not just to survive but to exploit dramatic changes' wrought in their markets by technology. Instead of shrinking from the hard problems facing existing corporations, Mr. Downes and Mr. Mui attack them head-on with 12 technology strategies to help build what the authors call 'killer apps.'" - Denise Caruso, The New York Times 'The authors rise above all the chatter about increased productivity and sound a warning cry: Change your strategy now. With many businesses still lumbering along in the Industrial Age, it's a message well worth hearing." - Roger O. Crockett, Business Week "A best-of-breed primer for executives cramming for the new economy." - Brad Wieners, Wired "'Just do it' is the message here...Readers are presented with a 12-step 'Digital Strategy' for transforming any organization from cringing... Tovább

Fülszöveg

Strategy/Technology A BUSINESS WEEK BESTSELLER "A practical and persuasive guide that focuses on how all businesses, even risk-averse old-line organizations, have an opportunity 'not just to survive but to exploit dramatic changes' wrought in their markets by technology. Instead of shrinking from the hard problems facing existing corporations, Mr. Downes and Mr. Mui attack them head-on with 12 technology strategies to help build what the authors call 'killer apps.'" - Denise Caruso, The New York Times 'The authors rise above all the chatter about increased productivity and sound a warning cry: Change your strategy now. With many businesses still lumbering along in the Industrial Age, it's a message well worth hearing." - Roger O. Crockett, Business Week "A best-of-breed primer for executives cramming for the new economy." - Brad Wieners, Wired "'Just do it' is the message here...Readers are presented with a 12-step 'Digital Strategy' for transforming any organization from cringing reactionary, dreading the arrival of the next killer app, to flexing visionary, aggressively preparing to hatch and unleash future killer apps." - Lynn Yarris, The San Jose Mercury News "When confronted with markét disruption and technology revolution, your biggest challenge is letting go of comfortable old behaviors before they kill you. Downes and Mui get you to move quickly by analyzing the inherent threats embedded in the digital age's 'killer apps,' and then showing you how to turn those apps into new types of competitive advantage." - Geoffrey A. Moore, Chairman, The Chasm Group, and Author of Crossing the Chasm and The Gorilla Game "Killer App is the Killer Navigator for digital voyages." - Alan Kay, Disney Fellow and Vice President of R&D, Walt Disney Imagineering Vissza