Web 2.0: A Strategy Guide

Fülszöveg

Web 2.0
Strategy Guide
Web 2.0 makes headlines, but does it make money? This guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive outlining the next big move, a business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide demonstrates through real-life examples how various companies, large and small, are creating new opportunities on today's Web.
This book is about strategy Rather than focus on the technology, author Amy Shuen concentrates on its effect. She shows you that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together and share what they think, see, and do. When people congregate on the Web, the result is greater than the sum of the parts. Customers themselves help build sites, as old-fashioned word-of-mouth becomes hypergrowth.
Web 2.0: A... Tovább

Fülszöveg

Web 2.0
Strategy Guide
Web 2.0 makes headlines, but does it make money? This guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive outlining the next big move, a business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide demonstrates through real-life examples how various companies, large and small, are creating new opportunities on today's Web.
This book is about strategy Rather than focus on the technology, author Amy Shuen concentrates on its effect. She shows you that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together and share what they think, see, and do. When people congregate on the Web, the result is greater than the sum of the parts. Customers themselves help build sites, as old-fashioned word-of-mouth becomes hypergrowth.
Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:
¦ Google used a model based on free search to build an empire, and changed the rules for doing business on the Web
¦ Flickr created business value for itself by helping users create and share the value of their photos i
• Facebook tapped the potential of social networks for explosive growth
• Amazon and other firms are using the Web as a source of indirect revenue, spinning out creative new approaches to monetize investments they've already made
This book explains how to transform your business by looking at specific practices for integrating Web 2.0 into what you do. If you're executing strategy and want to know how the Web is changing business, this is the book you need.
Discover why Web 2.0 is more than a buzz phrase and far more than a passing fad. By examining Google, Flickr, Facebook, and other companies large and small, author Amy Shuen demonstrates how a Web 2.0 strategy can make your business more competitive.
"Competing globally with dynamic capabilities is the top priority of multinational executives and managers everywhere. Rethinking strategy in a highly networked world is the big challenge. How can your company navigate successfully in this turbulent, highly networked and socially connected environment? Read this book to find out how Web 2.0 opens up a surprising new range of corporate strategies and business models you can try out, right from your laptop or Blackberry, in San Francisco, London, Paris, Shanghai, or Bangalore."
— David Teece, U.C. Berkeley professor; Vice-Chairman, Law and Economics Consulting Group
"The transition from the old static Web to the new dynamic Web creates challenges for all businesses. Managers must decide how to use the Web to form richer, more enduring connections to customers. They must embrace the power and stickiness of social networks. If they don't, a competitor will—with disastrous consequences. Amy Shuen's book helps prepare managers for the battle."
— William Sahlman, Harvard Business School Professor of Entrepreneurship, and Senior Associate Dean
'Fascinating read for Wall Street analysts and investors that provides critical economic frameworks to analyze and value investments within the Web 2.0 paradigm. Reveals the challenges many top companies face when key decision makers define the playing field linearly. Don't be pennywise and pound foolish in this critical transition period. Read this book and start to think geometrically and exponentially in your strategies or be left vulnerable to companies that embed these frameworks into their organizational DNA."
— Christa Sober Quarles, partner, internet analyst, Thomas Weisel Partners Equity Research
"Amy Shuen has unlocked the nnystery of how the Web has morphed into a new and richer user experience that is generating massively valuable business opportunities. Is this just a fad? A bubble? Or is it representative of a deeper shift in information pathways and business models? Dr. Shuen's insightful guide shines a light on how this new "thing" we call Web 2.0 is causing well-accepted business theories and practices to be recombined into wholesale disruptions of major industries, creating robust opportunities for the nimble and insightful, and mortal threats to the timid and entrenched."
— Jerry Engel, Director of the Lester Center for Entrepreneurship at Berkeley; partner, Monitor Ventures
About the Author
Amy Shuen is an internationally recognized authority on Silicon Valley business models and innovation economics, a frequent speaker at industry conferences and venture capital events, and an award-winning strategy researcher She's taught high-tech entrepreneurship, strategy, and venture finance to MBAs, technical professionals, and executives at the Wharton School of the University of Pennsylvania, Haas School of Business at University of California Berkeley, San Jose State University, China Europe International Business School (CEIBS), LÉcole des Ponts, and École Polytechnique. Vissza