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Zoom

The Global Race to Fuel the Car of the Future

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'Iain Carson: Zoom ' összes példány
Kiadó: Twelve - Hachette Book Group
Kiadás helye: New York
Kiadás éve:
Kötés típusa: Ragasztott kemény papírkötés
Oldalszám: 336 oldal
Sorozatcím:
Kötetszám:
Nyelv: Angol  
Méret: 24 cm x 16 cm
ISBN: 978-0-446-58004-5
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^^Oil is the problem. Cars are the solution/' Those two simple sentences by the authors of ZOOM define the scope of their illuminating and important book, an examination of a transformation in business and culture that is occurring before our eyes.
We are living in the midst of a Great Awakening. People are seeking environmentally sound alternatives to gas guzzlers. Detroit's reign is over. Oil companies, despite their billion-dollar profits, could be on the brink of extinction if they don't adapt. And citizens, all too aware that these industries have lobbied politicians into gridlock over energy policy, are mobilizing to support leaders who advocate new policies.
In ZOOM, lain Carson and Vijay V. Vaitheeswaran, award-winning correspondents for The Economist, show why and how geopolitical and economic forces are compelling the linked industries of oil and autos to change as never before.
Drawing on years of industry research-including dozens of interviews with motor and energy... Tovább

Fülszöveg


^^Oil is the problem. Cars are the solution/' Those two simple sentences by the authors of ZOOM define the scope of their illuminating and important book, an examination of a transformation in business and culture that is occurring before our eyes.
We are living in the midst of a Great Awakening. People are seeking environmentally sound alternatives to gas guzzlers. Detroit's reign is over. Oil companies, despite their billion-dollar profits, could be on the brink of extinction if they don't adapt. And citizens, all too aware that these industries have lobbied politicians into gridlock over energy policy, are mobilizing to support leaders who advocate new policies.
In ZOOM, lain Carson and Vijay V. Vaitheeswaran, award-winning correspondents for The Economist, show why and how geopolitical and economic forces are compelling the linked industries of oil and autos to change as never before.
Drawing on years of industry research-including dozens of interviews with motor and energy executives, top policymakers, and latter-day Fords and Edisons — Carson and Vaitheeswaran explain:
• How Toyota became the world's largest automaker through innovation and superior performance Vissza

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